Suit guy: "Doctor, please look at this graph, showing speed of onset after the patient uses the drug's inhaler. What are your thoughts?"
Dr. Grumpy: "Well, it's pretty consistent, regardless of pulmonary function, but obviously the patient will have to be trained to use it properly."
Suit guy (makes notes): "And here, do you think this instruction sheet is self-explanatory?"
Dr. Grumpy: "Yes, but it would be nice to also have a demo unit in the office, to show patients how to use it."
Suit guy: (makes notes) "Who was your favorite superhero in childhood?"
Dr. Grumpy: "Doctor Fate."
Suit guy: (makes notes): "This page shows the side effect profile compared to placebo, with frequency of drug discontinuation on the left..."