Next we have a store computer showing the blue screen of death, which is generally NOT a selling point:
A reader sent in this coupon for a "fluid exchange". He commented that "if it didn't show a picture of a car, I'd wonder what they were selling with that headline."
Having the place named "BJ's" probably doesn't help, either.
And, lastly, for those of you trying to lose weight for New Year's, keep in mind that there are always alternatives to diet and exercise.