Every drug has a LONG list of side effects (Annie calls it "the scandal sheet"), but this one's is more interesting than most:
Let's look at the FDA's own information, as given in the manufacturer's filed paperwork:
Now, with that said, I want to remind you that if you look at the side effects of ANY drug, you'll find scary shit on all of them. I'm sure I'll put patients on Fycompa, and most will likely do fine.
But still, I really like this line from the FDA forms:
"The Sponsor has reported that no homicides were committed by a subject while taking perampanel."
Wouldn't you just LOVE to be able to stand up in front of a government panel and say that with a straight face? "Yeah, I mean, there were a few people who became violent on our drug, but it's not like they killed anyone or something."
So with that backdrop, it falls to the marketing wizards to make this drug look good. Their job is to promote strengths and minimize weaknesses. So what image should they use to distract people from the side effect of violent behavior. Hmmm... Flowers? Butterflies? Or maybe...
A boxing glove! Yes, they really picked a boxing glove. I swear, I am not making this up.
And, since the glove is green, perhaps they should consider this spokesman:
**Thank you, SMOD, for the Hulk idea.