Tuesday, April 27, 2010

Dear Drug Company,

I'm sure Cimzia is a good drug.

And, since patients have to inject it into themselves, I think it's great that you put together a demo kit to teach them how to do it.

I can understand that your demo kits don't have the real drug in them. I mean, this is an expensive monoclonal antibody with a short shelf life. You don't want it sitting in a doctor's cabinet collecting dust. So it makes sense to have a non-drug demo for teaching purposes.

There are a lot ways this could have been labeled. Like "does not contain real drug" or "do not inject the demo product" or "for demonstration only, do not inject."

But, in all honesty, putting "not for use in humans" on the demo drug's packaging IS NOT going to inspire patient confidence in your product.


16 comments:

Anonymous said...

haha. i'm assuming it's for camels with an opposable thumb.

Christy said...

Well, it's made by OXO Good Grips, so you know it's legit.

Anonymous said...

Since when do pharma companies let kitchenware makers design their products?

Funnyrunner said...

LOL. What morons.

Cori said...

LOL. Oh, drug companies . . .

What do you use Cimzia for in neurology?

Anonymous said...

Certolizumab is in a group of drugs called tumor necrosis factor blockers. Certolizumab reduces the effects of a substance in the body that can cause inflammation.

Certolizumab is used to treat the symptoms of Crohn's disease after other drugs have been tried without successful treatment of symptoms.

Certolizumab may also be used for other purposes not listed in this medication guide.

Anonymous said...

I'm all for ergonomics, but please tell me the lumbering plunger on that thing is not intended to be freakin' disposable?! *sigh*

Li'l Azathoth said...

Eh, they used to say the same thing about PCP and Drano, and I turned out okay.

Anonymous said...

I think it's funny how the same company who designed my salad spinner designed a "pt friendly" syringe. I wonder who approached who on this concept.

Anonymous said...

OXO design? Given the prohibitive cost of the drug it seems reasonable to have a similarly expensive syringe...

The New Grad said...

Have yet to find an insurance company who will pay for this drug... even after repeated prior auth attempts.

Anonymous said...

will you be my doctor? this ad is giving me crohn's disease of the brain.

Anonymous said...

The reason behind the oxo good grips thing is that the maker of oxo's wife has rheumatoid arthritis, and he wanted to help her medication delivery (this one the patient self injects 2 of them every month). However most anti-tnf's nowadays are packaged as auto injector pens which are much more RA friendly than prefilled syringes. Cimzia needs to get on board with that.

Anonymous said...

Can't agree with the injector pens. Much easier for me to use syringe, but I'm an old nurse that never practiced, but that's how I learned.

I actually like the look of this one.

But it could be the most stupid ad in recent history. Gawd, I wonder if it contains an actual needle, if so someone is gonna screw up for sure.

Ha: wv = compl, as is this sample compls you to be an idiot.

the Ambulance Driver said...

Dr. G, check this out! Maybe they could put a Diet Coke in your hand. http://www.asphaltandrubber.com/news/embalmed-rider-puerto-rico/

Loren Pechtel said...

I suspect this one is a matter of lacking some sort of government certification. You probably need FDA approval of the "drug" even if it's just loaded with saline.

 
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