I'm sitting at the nurses station, writing a note.
Suit Lady: "Excuse me, Dr. Grumpy? You're not wearing your ID badge."
Dr. Grumpy: "It's in my black bag. This shirt doesn't have a pocket for me to clip it to."
Suit Lady: "Well, the staff can't see it."
Dr. Grumpy: "I figure after almost 20 years here they all know me." (loudly) "Hey, you guys all know me, right?"
Passing nurse: "Too damn well, if you ask me."
Dr. Grumpy: "See?"
I go back to writing my note.
Suit Lady: "But it's your new badge, with our new Local Hospital logo, isn't it?"
Dr. Grumpy: "Yeah, you guys inactivated the old one so I couldn't get in the parking lot. I didn't have much of a choice."
Suit Lady pulls up a chair and sits real close, like she's about to make a dirty proposition.
Suit Lady: (softly) "Haven't you noticed the effect this is having?"
Dr. Grumpy: "Um..." (looks around) "on what?"
Suit Lady: "It's terrible for employee morale! They can all see you're not supporting our new branding. If they don't think you're behind them, it will affect how they do their jobs."
Dr. Grumpy: "They're not even paying attention, and don't care."
Suit Lady: "They're trying to be polite, but it's obvious that your lack of support is disappointing to them. You really should have your ID proudly displayed."
Dr. Grumpy: "Look... I need to finish writing my note. I've got 2 other consults to see."
Suit Lady: "Well, please wear the badge. Not doing so is bad for patient care."
Dr. Grumpy: "Do you really believe that?"
Suit Lady: "You need to envision the whole of who we are today at Local Hospital. It's all part of our new brand in the community. And, of course, that includes doctors like you."
Dr. Grumpy: "If I'm your brand, your brand sucks."
I turned back to my note. Suit Lady glared at me for a few minutes, then left.