You've seen it, somewhere.
Every city in America, and likely the  world, has a local magazine. And once a year, that magazine publishes a  "Best Docs" issue, usually listing 10 doctors from each specialty who  they consider the best of the best.
Dr. Grumpy, for the record,  is not biased against this. I've been named a "Best Doc" in my field  several times.
And I know most of the other neurologists on the  list. Some of them are very good (likely better than me) but there are  always a few doctors on the list who I know are incompetent, or even  dangerous. Yet, they somehow made the list, too. And there are always quite a few damn good neurologists who never make the list at all.
So  how does this happen?
It's hard to judge doctors. Even good  doctors get sued, and have medical board complaints against them. I have  a lot of patients who love me. And some who hate me and think I'm  incompetent. You can't predict the vagaries of human chemistry.
Most  of these magazines try to poll doctors. They send out ballots to local  docs, and ask us to write down our favorites for each specialty. So to  some extent it's really just a popularity contest. Other magazines have  patients vote. Generally, an incompetent doctor with his name out there,  doing TV and newspaper interviews, seems to be more likely to get votes  then a competent person quietly toiling away in an obscure practice.
So  what does it mean to be a "Best Doc" like yours truly? It's flattering,  but here's what 
really  happens:
I find out that I'm in the coveted issue about 1 month  before it goes to press. This is because someone from the magazine calls  me, to tell me that I made it, and (more to the point) ask me if I'd  like to buy advertising space in the issue to complement my name being  in it. No, thanks.
A few weeks later the magazine calls back,  this time to see how many copies of the famous issue I'd like to buy, to  give to friends, family, employees, patients, anyone. No, thanks. I  subscribe to the mag, anyway, for my lobby, so I get one copy as it is.  And that's enough.
Then the magazine hits the stands. A few  things happen:
1. I get calls and letters from companies trying  to sell me a plaque, framed copy of the issue, or something else to hang  on my office wall to let people know I made "Best Docs". All at a  special price of only $49.95 up to $199.95 (depending on what materials  and how much bling I choose for my "limited edition" item). No, thanks.
2.  I get calls and letters from investment companies, stock brokers,  insurance salesmen, and financial planners, congratulating me on my  recognition and wanting to meet with me to discuss my financial health,  since obviously anyone who's on the "Best Docs" list must have a  shitload of cash lying around. They even offer to take me to lunch.  Sorry, guys, but whether or not we make "Best Docs" is immaterial to how  much a doc really makes. And the reality of most docs today is that  we're lucky to support our families. So no, thanks.
3. I get calls  and letters from my city's professional sports teams, telling me that  as a "Best Doc" my life isn't complete until I buy season tickets. This  year a team offered me a free pair of nosebleed seats in exchange for me  attending a 30 minute sales presentation on the benefits of season  tickets. No, thanks.
4. A few patients see my name in the  magazine and call for an appointment.
This is 
always the scariest bunch. I know  it's not easy to find a good doc, but if you're coming to me just  because Local Magazine said so, you'd do better asking your own doctor,  or friends, for names.
In general, the patients who come to me  solely on the magazine's referral are some of the most dreaded ones in  my practice. Why? Because they've almost 
always been through several previous neurologists who  weren't able to fix them. But, by a leap of reasoning, they assume that  Dr. Grumpy, because he made the "Best Docs" issue, will be THE doctor  who can reverse their 30 years of chronic pain. Who can cure Grandma's  Alzheimer's disease. Who can work some incredible miracle that 7  previous, perfectly competent, neurologists were unable to. Nope. And  then they get angry when they find out I'm no more of a miracle worker  than the other docs were.
And what happens to the 1 copy of the  magazine that I do subscribe to?
In past years I used to save  them. Take them home, put them in a pile of stuff. I have no idea why.  At some point I realized they were just a bunch of old magazines, and  tossed them in the recycling can.
The 1 copy that comes here is  glanced through by me, Dr. Pissy, and our staffs for a day or two, to  see who else made the list. Then it joins the other magazines in the  lobby.
And within 2 days of being put out there, it disappears.  Taken by an unknown patient.
And that's what it means to be a  "Best Doc".