So medical journals are full of ads offering ways for doctors to increase revenue. Some of them practical, some hokey, and some that really piss me off.
Like this one:
(click to enlarge)
I have nothing against doctors who are doing concierge work, or sinking money into tech stuff, or marketing their practice.
But what ticks me off about this ad is that of the 4 things they claim to offer, doing what's best for patients is the very last thing listed.
If I ever reach the point where making money, investing in gadgets, or marketing my practice take precedence over doing what's right for patients, I hope someone tells me it's time to hang it up.
And if you've reached that point and don't see a problem with it, than maybe you've forgotten why you became a doctor.