I think we've all played beer pong. I mean, what would college be without it?
And most of us, especially shitty players like me, can attest that you can get pretty damn drunk playing it. Definitely more so than other drinking activities, such as watching football or flying a commercial plane.
So you can ask pretty much any college student "Hey! Do you get really drunk when playing beer pong?" And the answer will be "Yes!".
Of course, walking around a college campus and asking such questions, or simply hanging out in a bar and taking notes, are way too simple for your average researcher. So instead the folks at one university had to create a simulated model of beer pong using computer software. Really.
What did they learn?
That playing beer pong leads to increased alcohol consumption. Shocker, huh?
Here's the article.