Wallpapering.I like most of my drug reps. I've said that before. But some of them drive me nuts. (If you are one of my reps who reads this, don't worry, It's none of you).
Drug reps often bring "patient education materials". Most of these are just trash, and I either refuse or toss them. They consist of thinly veiled ads in booklets that have a smattering of info about a disease and lots of big glossy "ask your doctor because you'll feel SO MUCH better on our product" ads.
Sometimes they actually bring in a very useful booklet, with info about the disease and fairly neutral information about treatments, with only a drug company logo on the back cover. I screen these, but if they're good ones I appreciate them and often give them to patients.
Any info that patients get in my office should come through me, NOT directly from a drug rep. So I don't allow booklets of ANY kind to be out in the lobby without me screening them first.
Most reps are fine with this. But a few aren't. And they engage in a thoroughly annoying practice called wallpapering. And it REALLY pisses me off.
Wallpapering is when they put pamphlets out in my lobby that are blatant "You should take Flatula, instead of Obecalp, because our drug is SO much better for you. Ask your doctor. NOW!" They are just ads, often hard sell. Sometimes with a big coupon for a free trial. My patients don't need that crap. And neither do I. And putting them out in the lobby makes it look like I've endorsed this product.
So I don't allow this, and if my staff sees it they tell them to stop. So some wallpaperers have taken it a step further. They actually keep track of when the front office staff are most likely to be in back for a coffee break, or know when the lunch hour is (when nobody is up front). So they come in then, quickly wallpaper the lobby with booklets, and then run off.
Sometimes we notice this when we get back. But they're good at putting them behind a plant, or under a magazine, or some other place where they won't be noticed from the front desk. So once or twice a week I do a sweep through the lobby looking for these things.
And we know exactly who the reps are who do it. I mean, you guys come by pushing this stuff regularly, and leave your cards, so we know who sells what. And when we ask them about it, they always deny it, "Huh! How did the Fukitol booklet get inserted between the pages of every National Geographic issue in your lobby?"
We ain't that stupid. If you have to leave these somewhere, just save us the trouble and use the recycling bin.
