Let's talk about Genital and Urological (GU) cancers.
1. I don't treat them. I'm a neurologist. Not my end of the body. So how I got on a mailing list for them is beyond me.
2. If you were, say, a marketing person trying to get people to think of genital & urological cancers, what kind of image would you choose? Some sort of artistically non-smutty cartoon of a person's nether regions? A generic pic of a doctor looking at an MRI film? If the conference were in San Diego perhaps an image of a sunset on a beach?
Or maybe you'd just do this:
I don't know about you guys, but pretty much nothing makes me think of genital & urological cancer more than a big bowl of guacamole. At lease, that's the image that will be stuck in my mind for a while, and Mrs. Grumpy will wonder why I'm suddenly avoiding our favorite Mexican restaurant, La Casa DeMentia.
Personally, I think they should try to coordinate the meeting so it occurs at the same place and time as the Sarcoma Academy Lectures in Surgical Advances, along with a gathering of the California HIghway Patrol.
