All right, ever since I became side-tracked on what I consider to be the major threat currently facing humanity - the sickening overuse of the word "artisan" and its derivatives - everyone else has been noticing it too. Recently it's even been prominently featured in a nationwide TV ad to describe mass-produced ravioli, of all freakin' things.
Anyway, since it's too late for me to go back and pretend I never started this, here are some of the more irritating examples of the problem that have been sent in:
From Shannon, who says this was at Starbucks (assumedly not made by kosher artisans). This one gets bonus irritation points for also having the word "handcrafted" in it:
Kathy saw this at the grocery store:
And Jaime, also from the grocer's:
I think that I want a ham artisan sandwich. You know, take an artisan, make ham out of them, and then eat them...
ReplyDeleteFurther to getting the briefing about Artisan being a trend this year, my UK department store now stocks "Artisan food blenders"....
ReplyDeleteThe bigbadblog, Serious Eats, is right there with you. In its top 10 restaurant picks, number 3 is:
ReplyDelete3. Less "artisan" this and "artisan" that.
There was a time when the word artisan actually meant something—it was produced by an artist. These days, anything handmade or rustic in appearance gets the artisan stamp. Let your food's flavor speak for itself. If it's truly made by an "artist," your customers should be able to taste it.
I suggest more candor in advertising. If a worker changes the settings by hand on food production machinery, then the ad claim should be limited to "artisinally adjusted".
ReplyDeleteI toured Howes Cavern in New York. The tour gathered just inside the entrance. I saw a stack of wrapped boxes about 6 x 8 x 4 feet. The guide explained that the Cavern rented out this small space to a cheese company, and this was a stack of their cheese. The cheese would later be sold as "cave aged".
@Anonymous and the "ham artisan sandwich."
ReplyDeleteHahahahahaha.
/*gets hold of self. ... simmers down*/
You do realize, though, don't you, that you'd only be able to use the actual ham, not the whole artisan? The FDA has rules about mislabelling.
It's kind of like the first act of one of those horror movies where everyone in the world suddenly starts saying the same nonsense word over and over as a prelude to becoming possessed and killing each other. But I'm artisan sure that's not artisan what's artisan happening here artisan artisan artisan artisan artisan artisan artisan artisan artisan artisan artisan artisan artisan artisan artisan artisan artisan artisan
ReplyDeleteCthulhu Sashimi, hold still while I crack open your skull and take some brains for my zombie artisandwich.
ReplyDeletePersonally, I think you should subtitle your blog as artisan. Cuz, you know, you can.
ReplyDeletewv: hadiard, as in "Would you like to sample our artisan hadiard?"
http://www.grandmalucys.com/retail/product.php?productid=34
ReplyDeleteDid you notice that "ham artisan sandwich" is itself a kind of linguistic sandwich, with "artisan" playing the role of the, well not meat, maybe spam, between the slices?
ReplyDeleteThanks for curating this list!
ReplyDeleteAt the Safeway gas station last night, I saw a photocopied ad taped to each pump for Artisan Cake Slices - $1.00. There is nothing about a gas station cake that makes me want one.
ReplyDeleteI am no more to be called a pharmacist...I desire to be called a pharmaceutical artisan! LOL
ReplyDeleteI went to see my neurologist. Being a dog person, she requires that I bring a dog with me to appointments. While discussing my health or lack thereof, she feeds the dog cheese from the office fridge. This time, she said, it was artisanal cheese--an imported Appenzeller. Even the neurologists are being subverted by the Artisan Agenda.
ReplyDeleteI thought of this blog post when I was reading the label of some yarn I recently bought. There is a description of how it is handmade. Toward the end of the paragraph it says, "...creating a new generaton of skilled artisans..."
ReplyDeleteThis seems appropriate. However, it contains another buzz word I, personally, am sick of...sustainable. Don't get me started....
So, on a wild and crazy Saturday evening, I was out grocery shopping and noticed a display for...
ReplyDeletewait for it....
Artisan Tositos!!
Seriously.
Olive Garden has gotten in on the act with "artisanal ravioli" in two varieties - http://www.olivegarden.com/specials/
ReplyDeleteHere is a "Wealth Artisan"....actually has a blog by the same name...
ReplyDeletehttp://wealthartisan.com/2011/02/18/5-terrible-financial-decisions-to-avoid/
I thought it might amuse folks to know that Dako, a company that makes machines to stain pathology slides...has Artisan (trademarked by them) stain kits. I love histology techs, but really?
ReplyDeletehttp://www.hulu.com/watch/219898/portlandia-artisanal-light-bulbs
ReplyDeleteSaw this and thought of you :)