The good old days

Earlier this year, Medscape ran some awesome 1940's-1950's era medical ads, and I'd like to share my favorites with you (you can click on the link above to see them all).


This one is just awesome. I mean, how better to face the challenges of everyday life and bad hats than to pop amphetamines?

"How does Ellen Sherman do it all? She’s smart. She takes Speed!"

Next is this pic, by the great Dr. Frank Netter. It's called "Ambulance Call" and shows a cheery scene of an elderly lady being hauled off to the hospital while her neighbors gawk.

 

What product was this advertising? Actually, none at all. Then why, you're asking, was it in a medical journal? Because the picture ("suitable for framing") was sponsored by Chicago's Armour Laboratories, and - get this - was available for FREE to doctors who wrote in and requested a copy for their waiting room. Because nothing gives you more confidence in the doc you're about to see than thinking his last patient was carried away on a stretcher.



Old ads saying that doctors prefer a certain cigarette brand aren't uncommon. This one, however, got my attention.

"70 years from now we'll be sampling pot at the Seattle meeting."

Why? Because here they are pushing them at medical conventions. Yes, out there on the sales floor, between booths selling pharmaceuticals, EEG machines, locums offers, and other stuff... are tobacco companies peddling their wares as a normal part of a medical practice.

Then there's this gem:

"What the fuck? I have to wait another 40 years for them to invent Diet Coke?"

Yes, apparently when the doctor has had a shitty day of irate patients nothing will perk him up more than a paper cup full of tomato juice. Honestly, if someone offered me anything non-caffeinated and/or alcohol-free in that situation... I'd probably throw it at them.

I also have to wonder exactly what kind of refreshment they're REALLY trying to sell... Which leads us to:

This one, about the eternal scourge of armed forces around the world, VD.

"Phil, have the art department make the ampules look more phallic."

Ads like this were actually pretty common in WWII, showing how drug companies (Merck, in this case) were contributing to the Allied victory by keeping winkies and their owners healthy, so they could go get killed somewhere else.

Then for the home front, was this ad intended for Rosie the Riveter. It features (I SWEAR TO GOD!) the top-secret blueprint for... a tampon.

Gotta love the slogan "don't let morale ebb with the flow." Likely the same ad agency that 60 years later thought up "have a happy period."



And last is this one, reminding us that yesterday's health food is today's heart attack. Next thing you know they'll be claiming that cigarettes cause cancer.

"If butter is good for you, straight lard must be even better."