Thursday, July 23, 2015

Great marketing survey questions

"Hey, that's an improvement of almost one-half of 1 percent of a day you're getting back."


Thank you, C!

6 comments:

  1. Huh? Sorry - your drug was so boring I fell asleep during the presentation.

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  2. Impressive that it's accurate down to 6 seconds. But does that include the time it takes to actually take the drug?

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  3. The way it's worded, it seems like a loaded question. Like if comparing Study A and B and Study A shows the results of decreasing such and such by 7.0 seconds, would you recommend (or buy) it? Personally, I would've liked the number to have been 7.1 because that seems more, well, 'academic' as if there is some magic indicator for a person to be 'sleeping' or 'not sleeping'. Like if a person suddenly smells smoke and they wake right away, or it takes a fire alarm and three sirens to wake a person, for example.

    From a pharmacist viewpoint, I would have to respectfully to suggest that when it comes to sleep, unless we're talking Luminal, there is usually more than one factor involved in sleep, not just taking a pill and it working instantaneously and given there are number of ways to improve sleep hygiene.

    Sometimes the answer lies within the realm of 'costs' like whether or not an insurance company will pay for a proprietary product prescription arriving just on the market, or it's available without a special CS prescription i.e. increased abuse or addiction potential, or the drug will wipe out a liver in no time flat, and require a new one or even if prescribing the drug falls within recommendations for treatment of short-term situational insomnia.

    But, of course, I never get these paid surveys. My answer would not fit in a yes or no box, or even in a set of multiple choice options.

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  4. As a Nuvigil user, I would appreciate more wakefulness, but 7 minutes doesn't even give me time to play a full round of solitaire, much less do anything productive!

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  5. I want to see that Comments section!

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  6. so if I were one of your challenged patients and one dose of this medication got me 7 minutes, I would just take 40 of them, even if that killed me....

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So wadda you think?