Monday, February 3, 2014

Font issues

Dear Biogen,

Thank you for your Avonex demo pack.

In a recent nonscientific survey, 8 out of 11 people thought the C and L were a little too close together, and read the box somewhat differently.



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16 comments:

  1. RFebruary 3, 2014 at 4:14 AM

    Kerning matters.

    ReplyDelete
  2. PierreFebruary 3, 2014 at 4:21 AM

    Well, 8 out of 1O people have a dirty mind. Sadly, I fall in the last 2...
    Kerning, the new twerking!

    ReplyDelete
  3. jimbo26February 3, 2014 at 5:21 AM

    Exactly how I read it .

    ReplyDelete
  4. StephFebruary 3, 2014 at 5:34 AM

    As the medications sucks the misread term is somehow appropriate.

    ReplyDelete
  5. bunkywiseFebruary 3, 2014 at 8:47 AM

    If there is ever an opportunity to go the off-color route, I am all over it. Never heard the word "kerning" so I learned something new today. I should go home now and rest.

    ReplyDelete
  6. SyrlinusFebruary 3, 2014 at 11:29 AM

    So there is an easier way than one click once a week? Location, location, location also matters. I fell into the 3 out of 11 that saw the difference but I'd nit pick on putting the question after the answer.

    This ain't Jeopardy, yanno? (Then again, maybe it is?!)

    ReplyDelete
  7. GLFebruary 3, 2014 at 11:31 AM

    Non-serif font is one of the banes of our recent culture.

    ReplyDelete
  8. DonFebruary 3, 2014 at 11:32 AM

    You think it was an accident that people read it that way?

    You're naive

    ReplyDelete
  9. Ms. DonnaFebruary 3, 2014 at 1:24 PM

    All the amateur typographers come out now. Play nice. Pitch and descenders and ascenders count, too.

    Remember this when your publisher says they will "design" your Great American Novel for you.

    My personal favorite -- Garamond. But, I am an odd duck.

    ReplyDelete
  10. AnonymousFebruary 3, 2014 at 5:07 PM

    Love it! Reminds me of the time I brought a patient to the OR and glanced at the board. One patient was having a "dickectomy." I couldn't help but wonder how that informed consent went. TCG

    ReplyDelete
  11. HattieFebruary 3, 2014 at 5:36 PM

    What's it do?

    ReplyDelete
  12. AnonymousFebruary 3, 2014 at 6:58 PM

    That's one engorged-looking "V" in "Avonex."

    ReplyDelete
  13. AnonymousFebruary 3, 2014 at 7:00 PM

    What kind of batteries does it run on?

    ReplyDelete
  14. bluetoothbuddhaFebruary 3, 2014 at 11:31 PM

    Kerning. Well, what did you know? With the extra "n" and all...

    This blog is a font of knowledge.

    Couldn't resist that one.

    Although I like mortising better.

    ReplyDelete
  15. AnonymousFebruary 4, 2014 at 10:49 AM

    Sounds like a short appendage problem, often mistakenly associated with causing blindness.

    Luckily, the fact that your arms are all too short can be solved by a pair of reading glasses.

    ReplyDelete
  16. AnonymousFebruary 4, 2014 at 8:36 PM

    There's a butcher shop in my neighborhood--Flicker Meats.

    When the sign is lit at night (in red), it does not look like Flicker.

    ReplyDelete

So wadda you think?