Tuesday, April 27, 2010

Dear Drug Company,

I'm sure Cimzia is a good drug.

And, since patients have to inject it into themselves, I think it's great that you put together a demo kit to teach them how to do it.

I can understand that your demo kits don't have the real drug in them. I mean, this is an expensive monoclonal antibody with a short shelf life. You don't want it sitting in a doctor's cabinet collecting dust. So it makes sense to have a non-drug demo for teaching purposes.

There are a lot ways this could have been labeled. Like "does not contain real drug" or "do not inject the demo product" or "for demonstration only, do not inject."

But, in all honesty, putting "not for use in humans" on the demo drug's packaging IS NOT going to inspire patient confidence in your product.


16 comments:

  1. haha. i'm assuming it's for camels with an opposable thumb.

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  2. Well, it's made by OXO Good Grips, so you know it's legit.

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  3. Since when do pharma companies let kitchenware makers design their products?

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  4. LOL. Oh, drug companies . . .

    What do you use Cimzia for in neurology?

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  5. Certolizumab is in a group of drugs called tumor necrosis factor blockers. Certolizumab reduces the effects of a substance in the body that can cause inflammation.

    Certolizumab is used to treat the symptoms of Crohn's disease after other drugs have been tried without successful treatment of symptoms.

    Certolizumab may also be used for other purposes not listed in this medication guide.

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  6. I'm all for ergonomics, but please tell me the lumbering plunger on that thing is not intended to be freakin' disposable?! *sigh*

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  7. Eh, they used to say the same thing about PCP and Drano, and I turned out okay.

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  8. I think it's funny how the same company who designed my salad spinner designed a "pt friendly" syringe. I wonder who approached who on this concept.

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  9. OXO design? Given the prohibitive cost of the drug it seems reasonable to have a similarly expensive syringe...

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  10. Have yet to find an insurance company who will pay for this drug... even after repeated prior auth attempts.

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  11. will you be my doctor? this ad is giving me crohn's disease of the brain.

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  12. The reason behind the oxo good grips thing is that the maker of oxo's wife has rheumatoid arthritis, and he wanted to help her medication delivery (this one the patient self injects 2 of them every month). However most anti-tnf's nowadays are packaged as auto injector pens which are much more RA friendly than prefilled syringes. Cimzia needs to get on board with that.

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  13. Can't agree with the injector pens. Much easier for me to use syringe, but I'm an old nurse that never practiced, but that's how I learned.

    I actually like the look of this one.

    But it could be the most stupid ad in recent history. Gawd, I wonder if it contains an actual needle, if so someone is gonna screw up for sure.

    Ha: wv = compl, as is this sample compls you to be an idiot.

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  14. Dr. G, check this out! Maybe they could put a Diet Coke in your hand. http://www.asphaltandrubber.com/news/embalmed-rider-puerto-rico/

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  15. I suspect this one is a matter of lacking some sort of government certification. You probably need FDA approval of the "drug" even if it's just loaded with saline.

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So wadda you think?